Our Guiding Principles
We are excited to share some significant updates to our Mission, Vision, Core Values, and Motto. After thoughtful consideration and reflection this past year, it became apparent that our previous mission and values needed to be revamped so they would more closely reflect our current goals and aspirations. These updated guiding principles better align with our brand identity and cultural transformation.
Click here to download a .pdf of this document.
Core Values
People First
We foster a culture of collaboration, respect, kindness, and support. We believe in uplifting our members, employees, and the communities we serve, creating meaningful relationships built on trust and mutual growth.
Member Empowerment
We are committed to partnering with our members on their financial well-being; providing the tools, guidance, and support they need — when they need it. We prioritize education, transparency, security, and reliability, ensuring our members feel valued and confident in their ability to achieve their financial goals.
Team-Oriented Culture
We believe in the power of teamwork and showing up with purpose. We support a fun, engaging workplace that prioritizes open communication, inclusivity, and professional development. We believe in building a culture where everyone is valued and inspired to make a meaningful impact.
Innovation & Continual Improvement
We embrace a mindset of honest evaluation and innovative forward-thinking, continually seeking new ways to enhance our members’ experience and improve our services. We recognize this advancement is only possible because of the generations of hardworking men and women who came before us, whose efforts we proudly build upon.
Community Commitment
We are dedicated to making a positive impact in the communities we serve. Through strong partnerships and a focus on shared growth, we work together to build stronger, more resilient communities.
Purpose / Mission
Our purpose is to enrich the lives of our members, employees, and the communities we serve by building trust, financial empowerment, and placing people at the heart of every decision we make.
Vision
To be the Financial Center of Choice
Motto
Placing People at the Heart of Every Decision